I help businesses get clarity from their analytics. From GA4 configuration and Google Tag Manager to reporting that actually means something — I make sure you can trust your data and act on it.
"Your GA4 is configured. You're just not sure if you can trust the numbers."
Events fire, sessions get tracked — but when a real decision hinges on the data, doubt creeps in. Was that conversion tracked correctly? Is this report actually accurate?
"Reporting takes hours to build, and nobody acts on it anyway."
Your team spends time pulling data into spreadsheets that get skimmed, questioned, or ignored. The insights are buried. The decisions still get made on gut feel.
"The tag container works — but nobody wants to touch it."
One wrong edit could break tracking. Half the tags are unexplained. It's functional enough to leave alone, but messy enough to cause problems when you need to move fast.
Accurate GA4 configured around your business goals — not just switched on and left. Every event, conversion, and report means something.
Get in touch →A GTM container structured for clarity — events fire correctly, data layers are properly set up, and your team can maintain it without breaking things.
Get in touch →Snowflake-based analysis and dashboards that answer real business questions — not just numbers on a screen. Your stakeholders will actually use them.
Get in touch →Three steps. No surprises.
We start with what you have. I review your current tracking setup, identify what's wrong, missing, or just messy, and give you a clear picture of exactly what needs to happen — and why.
I fix it, configure it, or build it from scratch. No black boxes — you'll know what's happening at every stage and why each decision was made.
You get clean documentation, a walkthrough of everything built, and a setup your team can actually understand. Ongoing support is available if you want it. No lock-in.
I'm Will — a freelance analytics specialist based in Australia. I work directly with marketing teams: no account managers, no handoffs, no project coordinators sitting between us. You get one person who knows your setup and is genuinely invested in getting it right.
My background is in CRO and analytics at enterprise scale. I've designed tracking setups across high-traffic ecommerce and media brands, and I know the difference between analytics that looks correct and analytics that actually is.
Work with me →Got a project in mind, or just want to see how I can help? Drop me a message and I'll get back to you.